Shine 104.9 Named Top Radio Station in Spokane Market

November 01, 2021 | Mission and Outreach | Makena Horton

For almost 30 years, Shine 104.9 (KEEH-FM) has been providing hope to the communities of Spokane and Coeur d’Alene. The contemporary Christian station was recently ranked #1 across all demographics in the Spokane and Coeur d’Alene market.*

“People today are really discouraged in this world and looking for the hope and encouragement that Christian radio offers ... we package that with fun, relevant music,” said Shine 104.9 station manager.

According to Nielsen, a radio and TV ratings service, KEEH listeners average eight and a half hours of tune-in time weekly. This, combined with the audience size, earned the station a 7.6% share, topping the market’s roughly 50 stations.

Serving its local community has been a priority for the station. By broadcasting messages from local pastors and hosting live music performances and conferences, the radio station team works hard to serve the local community.

“Being a local station brings added relevance to this community, because listeners know we’re right here living with them,” added Patzer.

Patzer and his team fully understand how important it is to have a radio ministry as part of a local conference. Shine 104.9 is able to reach areas of its community that are often difficult for a local church ministry to enter. The station currently has 23 active Discover Bible School students.

“I messaged one of my students who [recently] completed five lessons,” said Rachel Sumagpang, a KEEH staff member. “She said, ‘I was taught Sunday was the Sabbath. Do I have to change to Saturday to honor God?’ [Before responding,] I prayed that the Holy Spirit [would] guide her to make the decision to worship on Sabbath for herself.”

Sumagpang, Patzer and the rest of the team know from experience that these kinds of tough questions can help ignite a real relationship and bring these listeners closer to Christ. The KEEH staff is truly touching people who consider this ministry their church.

Shine 104.9 broadcasts from its studio at Upper Columbia Conference headquarters. The station has a translator covering North Idaho at 94.9 FM and can be listened to worldwide through their app. The station also has a second channel featuring LifeTalk radio programming, heard on their HD2 channel in Spokane. The Shine 104.9  app is available for iPhone and Android and can be downloaded from www.shine1049.org.

*Copyright Nielsen ratings, Spring 2021, Mon-Sun, 12+