Communication Report 2016–2020

North Pacific Union communication personnel are focused partners with local conference colleagues in "telling the story" of Northwest Adventists in action to members and the public through print, broadcast, video and social media.

To foster a sense of Northwest church community among members and provide support to conferences in helping members share their stories of Adventist message and mission.

Mission

Fast Facts:

  • More than 14.2 million pages are printed and mailed each year to provide the Gleaner to Northwest Adventist homes.
  • During 2016–2020, the Gleaner received national recognition from sister organizations for excellence in content and design. 
  • Adventist media touches more than 250,000 listeners/viewers each week in the Northwest.

Accomplishments:

  • Websites — nwadventists.com has pioneered regularly updated news, articles and opportunities for Northwest member interaction.
  • Newsletters — the weekly NPUC newsletter more than doubled its subscriptions in 2020. Additionally, we worked with two conferences to start producing regular digital newsletters.
  • Enhanced content — a redesign and rebrand of the print and online Gleaner format in 2020 has allowed for more immediate online stories, expanded perspective articles and visual appeal in print.
  • Active social media — member stories, conference events, world church news and daily Bible verse posts make up the vibrant active Facebook, Instagram and Twitter feeds. Social media is a key component of the publishing plan.
  • Central information source — the NPUC and Northwest Adventists websites have provided a common point for immediate information — to the farthest reaches of Alaska or Montana and around the world.

Opportunities:

  • Member connections — we have an opportunity to improve how our publishing channels connect Adventists of differing ages with the church’s mission.
  • Online updates — the NPUC and Northwest Adventists websites must be regularly updated to remain on the cutting edge of effective online communication and 24/7 mobile access technology.
  • Public awareness — We must find more productive ways of connecting our church’s mission to meet the real needs within our Northwest communities — sharing these partnerships effectively.

Featured in: Constituency Report 2022

Author

Jay Wintermeyer

North Pacific Union assistant to the president for communication and Gleaner editor
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