Baumgartner to Lead NPUC Communication Team

Heidi Baumgartner, current Washington Conference communication director, accepted an invitation from North Pacific Union to serve as Gleaner editor and communication director. She will assume her new role Aug. 1, 2023.

With nearly 18 years of experience in the Washington Conference communication department, Baumgartner excels in crafting captivating content and strategies to engage audiences through social media, digital platforms and print channels.

In her new role as NPUC communication director and Gleaner editor, Baumgartner's prowess will serve her well as she and her team continue to advance the mission of the Northwest by creating, curating and sharing content that promotes Christ's message of hope and wholeness.

"We are delighted to have Heidi join our NPUC team as our communication director," said John Freedman, NPUC president. "I've watched Heidi grow as a leader over the last 18 years, first as an intern, then as associate director and finally as communication director for the last 13 years. Her knowledge of the Northwest and our mission focus will be a great blessing to NPUC."

During her tenure at Washington Conference, Baumgartner forged strong relationships with local church communicators; offered guidance to pastors, principals and ministry leaders; and mentored interns. Baumgartner's vision for her new role is deeply rooted in a profound sense of purpose.

“I believe there needs to be a missional purpose and intention behind news journalism to help aid spiritual growth and development,” said Baumgartner. “I found myself, especially during the pandemic, serving as a 'social media pastor' to care for people, nurture community and advance the gospel through effective communication efforts. This renewed my desire to see my Northwest family grow in faith.”

Baumgartner holds a master's degree in Integrated Marketing Communication from West Virginia University and a bachelor's degree in Mass Communication: Public Relations from Southern Adventist University. She previously served two terms on the volunteer leadership team for Society of Adventist Communicators, where she continues as an active member and frequent presenter.

Beyond her professional achievements, Baumgartner cherishes quality time with her husband, Jonathan, and their 4-year-old son. As a family, they find joy in growing dahlias, making homemade salsa and spreading kindness within their community.


Baumgartner will step into her new role as NPUC communication director on August 1, 2023.

Featured in: July/August 2023


Makena Horton

North Pacific Union assistant communication director and Gleaner managing editor